How To Sell Your Art
It should be said in the first line of this guide that selling art is not easy. Whether through a gallery, through an online platform, or out of your own studio, making a sale of your own work will be challenging, but it can also be exciting.
Promoting yourself on social media
These days, the most obvious way to let people know that you make art is by promoting your practice on social media. It’s free to use, fairly easy to figure out, and can start getting your work on people’s radar immediately. I know lots of artists who had never shown in a gallery before, but who were able to generate business solely through their Instagram account.
Beyond simply posting about your artwork, there are lots of ways to bring your social media audiences into the fold of your practice. I strongly believe that anything art-related can (and should) be posted, whether it’s a formal review of your work, an event flier about an upcoming show, or a candid snap in your studio.
Lastly, if you’re still using your personal social media pages as the main way to promote your art online, you should consider creating business pages on Facebook and Instagram. Not only will this make your artist promotion look more professional, but it will also give you access to some more analytics tools to hone your social media marketing strategy.
For example, once you have a business page, you’ll be able to use more analytics tools and create Facebook ads. You should start with setting up your Facebook business page, since it’s required to create a business account on Instagram.
Switching from a personal to a business account is fast, simple, and free!
Showcasing work on your website
Having a website to showcase your work (especially your available work) is also a necessity. You don’t need it to be fancy, just factual. Personally, when I’ve decided to seek out an artist’s website, I’m ready to get down to business. I want to see clearly labeled photographs of individual works, an up-to-date CV, any relevant press, and a brief statement that sums up their practice. In my opinion, the best artist websites are easy to scroll or click through, so an interested viewer can browse between artworks without difficulty.
We have created the Boynes Emerging Artist Award website using the Squarespace platform, it is an incredible and easy to use platform. There is a 14 day free trial and plans, with a free domain start at $12/month.
Understanding Media and PR
Art and PR never used to be so interlinked, but now many artists wouldn’t dare launch an exhibit without the helping hand of a PR professional. Art PR is a fantastic tool that artists can use to enhance buzz around their work. The public are always curious to discover the latest news, with phones, laptops, televisions, apps and much more, people are able to access the media at a click of their fingers. The world is very hungry to hear what’s new and it might as well be your art people are talking about.
The support of our emerging artists is our top priority. Therefore, in our partnership with PRforArtists we have ensured that all these and more, such as gallery outreach, is offered within the $15,000 USD PR contract that we have as a 1st Place prize.
I am thrilled to see which of you earn this amazing opportunity!
Deadline : 30th April Midnight GMT -4